Speaking
Conversations that move growth forward.
Your audience gets how B2B growth works right now, from someone running it this quarter: what AI changes for growth teams, how to connect ad spend to revenue, and what a farm teaches about building things that last. Every example is real, with the confidential parts taken out, and every talk ends with something people can try on Monday.
Talks
Five talks, one through-line
Keynotes, panels, workshops, fireside chats, podcast interviews, webinars and internal team sessions. In person or virtual.
| Talk | What the audience leaves with | Best for |
|---|---|---|
| Engineering intelligent growth | How the ad platform, CRM and sales team can learn from each other, and why the handoffs matter more than any single channel | Keynotes for CMOs, founders and growth leaders |
| The AI-native growth team | What one operator with AI can cover today, where it breaks, and which skills are worth more now | Leadership events, panels, internal offsites |
| From customer signals to revenue | Offline conversions, lead quality, and why optimizing for the cheapest lead can cost you pipeline | Paid media and demand gen audiences, workshops |
| Growth is a systems problem | A working session on GTM engineering: tracking, lead routing and CRM data, before you scale spend | Hands-on workshops, RevOps and GTM engineering teams |
| Artificial Intelligence × Ancestral Intelligence | Using the newest tools without losing long-term judgment, from someone raising kids on a farm and in front of AI | Women in tech, leadership, parenting and broad-audience stages |
Where I've spoken and taught
From Mountain View to Oaxaca
Tech, growth and marketing
- Google headquarters, Mountain View: workshop for women
- Google #IamRemarkable event for women in tech
- GrowthHackers Conference
- SaaStock
- CXL: built and taught the growth marketing course with Sean Ellis and the persuasive psychology course with Roger Dooley
- Guest, Speaking Your Brand podcast, episode 40
Food, farming and health
- Wise Traditions Conference
- Oaxaca, Mexico: a special event with speakers including Sandor Katz, where I shared the stage with David Zilber
- Modern Homesteading Conference
- Organic Growers School
- MOFGA, the Maine Organic Farmers and Gardeners Association
- Hack Your Health Conference
- Cooking demo for Google employees after The Nourishing Asian Kitchen came out
Press and writing
- How Investing In Training Helped 6 Millennial Women To Increase Their Value At Work And Their Salary
- From IC to Leader
- Get In Formation: 20 Women Leading The Charge In Revolutionary SaaS Marketing
- Hear Us Roar: A Manifesto for Women and Minorities in Startup, Tech, and Business Communities
- How Moms Can Be the Most Needed Force in Tech Innovation
- Former Tech Exec Trades Boardroom for the Homesteading Life, Healing Her Family in the Process
On stage
A few rooms I've stood in
What organizers say
"Sophia talks about growth like someone who is running the campaigns, because she is. She brought real examples to the GrowthHackers Conference stage, made the hard parts easy for the room to follow, and people were still asking her questions long after her session ended."
Speaker bio · short
Sophia Eng is Director of Growth Marketing at Journify, a VC-backed B2B startup. She has spent 15+ years in paid media and growth at Autodesk, Workday, InVision and Smartsheet, built several businesses before tech and sold one after it hit seven figures, and taught growth marketing at CXL alongside Sean Ellis. She writes Growth, Engineered and is the author of two books on traditional Asian food and farming.
Speaker bio · long
Sophia Eng is Director of Growth Marketing at Journify, a VC-backed B2B startup, where she runs paid acquisition in-house and connects ad platforms, CRM data and sales so campaigns learn from revenue instead of clicks. Before that she spent 15+ years in paid media and growth roles at Autodesk, Workday, InVision and Smartsheet. Before tech, she co-founded a top-five wedding photography studio and a frozen yogurt shop, which she sold after it hit seven figures. She built and taught CXL's growth marketing course alongside Sean Ellis, founded The Growth School, and writes Growth, Engineered, a newsletter on building B2B growth with AI, paid media and the signals that predict revenue. She is the author of The Nourishing Asian Kitchen and co-author of The Nourishing Asian Homestead (Chelsea Green, 2026). She splits her time between Silicon Valley and her family's farm in the foothills of the Appalachian Mountains.
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