Growth, Engineered is live. Edition one went out November 2. Read it free on Substack →

Partner with me

Let's create something worth paying attention to.

Your buyers scroll past ads. They stop for someone they trust using your product on a real growth problem and telling the truth about what happened. That's the content I make with a short list of AI, GTM, marketing technology and advertising brands, for an audience of founders, growth leaders and operators.

Sophia Eng laughing with two other women during a Women in Growth panel in 2018
Women in Growth, 2018

What that looks like

An ad that says "this enrichment tool is great" teaches nobody anything. A piece that says "I gave myself 60 minutes to turn 100 raw leads into accounts a salesperson would prioritize, and here's what happened" teaches your buyers how to use the product and why it matters. That's the kind of content I want to make with you.

The product becomes part of the story.

Ways to work together

Formats that teach

Sponsored newsletter edition

One edition of Growth, Engineered built around a problem your product solves, labeled as sponsored.

Tutorials and live builds

A recorded or live session using your product on a real growth task, for LinkedIn, Instagram or your channels.

Webinars and roundtables

Co-hosted sessions for growth leaders, with me as host or guest.

Conference sessions

Talks, panels or workshops at your event.

Research

Surveys or reports on how B2B growth teams work, written up with your team.

Selective advisory

Go-to-market advice for a small number of companies, where it doesn't conflict with my full-time role.

Who I partner with

Tools I'd use anyway

AI companies, GTM data and enrichment tools, CRM and revenue tools, advertising platforms, automation, analytics and attribution, and the productivity and creator tools I use to make content. I only feature products I've used or would use in my own work.

Audience

Who's reading

Founders, growth and marketing leaders, paid media and demand gen marketers, and GTM operators at B2B software companies.

How I work with partners

The ground rules

  • Every paid partnership is labeled as paid, on every channel.
  • You review drafts for accuracy. The conclusions are mine.
  • I don't partner with companies that compete with my employer, and anything I take on fits my obligations there.
  • I don't say I use a product I haven't used.

Start a conversation

Tell me what you have in mind.

I reply to every partnership inquiry within 24 hours.

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